Transforming individual and institutional charitable giving with TraceDonate
Public trust in charities is at an all-time low. Internationally, NGOs and charities have been hit by one scandal after another – highlighting the lack of transparency and accountability across many aspects of the status quo. This leaves donors, individuals and institutions, skeptical of deliverable impact and in increasing cases, less willing to give.
Similar to the development sector as well as public services, there is a combination of reliance on outdated approaches, increasing consumer pressure as well as the lack of velocity in adopting technologies increasingly integral to keeping up with the times. In particular, the sector is struggling to communicate tangible impact – a key indicator of performance from the public’s perspective in an engaging and reassuring way.
Whilst this poses a threat to the sustainability of the sector, the greatest negative impact is felt by vulnerable individuals, households and communities who are most dependent on support from civil society. The need for change is not news for those in the field. The challenge is to find a solution that is compatible with the sector’s needs and adoptable for the long run.
- Secure and transparent data capture to enable real-time mobile and email notifications
- notifications when donations are spentDonor, recipients and organisation administrators each have access to data and reporting capabilities.
When AID:Tech began working with the Irish Red Cross on the topic of aid delivery, it became clear very quickly that the need for transformative approach and innovative solutions need to account for donor needs and wants. TraceDonate takes AID:Tech core product one step further by opening the value chain journey to donors who can participate from the beginning.
Consumer-focused and mobile first – donors can make one-off or recurring donations to the appeals, causes and individuals they wish to support, and receive real-time notifications on the journey of their donations whilst building a personalised dashboard.
Underpinned by AID:Tech digital ID, donations journeys are securely documented on the blockchain. Starting at the point of donation, through organisations to recipients, this means traceability from beginning to end. Once recipients receive the donations, they can take their digital ID as payment method to obtain the products and services they need.
For organisations, the data that is captured throughout the donation journey, anonymised and structured, offers immense value. Even with access only to high-level administrative data, it is possible to build pictures and patterns around how resources are gathered and utilised – empowering organisations to approach the effectiveness and efficiency of disaster relief processes in a systematic and sustainable way.